Prime Design Associates (PDA) is an architectural firm providing an array of creative services, technological support and personal attention that has built the firm’s reputation for excellence in design.


Responsiveness was the major concern, from the get-go, for this customer so his portfolio looks beautiful in all screens (e.g. desktop, iPads, and smartphones).
We did a lot of testing to accomplish this feature taking into account the most popular devices in the market.

Case Study

This is a very simple website designed to showcase an architectural portfolio with descriptions, locations, and timelines. The original intention for this job for to have a something to show potential clients about current projects. It was done only in WordPress with almost no customization but still flexible enough to grow into something more appealing in the future. 

True Power

Our design process is as basic
as it can be: pen and paper.

Simple Layout

Less is more found true meaning in our way of design.

Beyond Simple

We take simple to the next level without been distracting.

Contact Us

We are one click away from you. Send us a letter.

PDA Layout

These are typical page layouts for this job. You will never get to experience a full birdview of the pages as presented here, but it allows you to see what the job typically is in design mode. Based on this overall capture we can tell what works and what does not.

Contact Layout

Portfolio Layout

Portfolio Layout


This website, being built in WordPress 4.7.5, brings the flexibility of a typical Content Management System (CMS) allowing the owner/editor to make changes on his own. From the backend, the owner has full control over all processes from beginning to end including exchanging images, text, categories and adding new posts to the blog.

All images have specific ratios and proportions. Owner was provided with mockups to avoid inconsistency in the design intent. This is very important when the designer is not involved in further maintenance of images, text, and the layout itself but rather this tasks are returned to the client or someone else.


CMS WordPress Website/ Prime Design Associates

What We Did

Web Design, Graphic Design, Photography Retouching

What We Learned

No matter how plain and simple a job is, base on time and requirements, there is always room for preparation so the product can evolve over time without having to be reinvented or started from scratch.