Prime Design Associates (PDA) is an architectural firm providing an array of creative services, technological support and personal attention that has built the firm’s reputation for excellence in design.


Responsiveness was the major concern, from the get-go, for this customer so his portfolio looks beautiful in all screens (e.g. desktop, iPads, and smartphones).
We did a lot of testing to accomplish this feature taking into account the most popular devices in the market.

Case Study

This portal is completely dynamic and it was built in collaboration with the great developer Dario Fernandez who dealt with the hard core coding stuff while I dealt with the design itself. This site is very complex and serves the purpose of talking to the IRS in Ecuador allowing customer handling the electronic invoice in a very simple way. It was built in the language Java and PHP coding. We made it responsive from scratch so it could be used in portable devices.

True Power

Our design process is as basic
as it can be: pen and paper.

Simple Layout

Less is more found true meaning in our way of design.

Beyond Simple

We take simple to the next level without been distracting.

Contact Us

We are one click away from you. Send us a letter.

easyInvoice Layout

These are typical page layouts for this job. You will never get to experience a full birdview of the pages as presented here, but it allows you to see what the job typically is in design mode. Based on this overall capture we can tell what works and what does not.

Contact Layout

Products Layout

Products Layout


This website, being built in WordPress 4.7.5, brings the flexibility of a typical Content Management System (CMS) allowing the owner/editor to make changes on his own. From the backend, the owner has full control over all processes from beginning to end including exchanging images, text, categories and adding new posts to the blog.

All images have specific ratios and proportions. Owner was provided with mockups to avoid inconsistency in the design intent. This is very important when the designer is not involved in further maintenance of images, text, and the layout itself but rather this tasks are returned to the client or someone else.


CMS WordPress Website/ easyInvoice

What We Did

Web Design, Graphic Design, Photography Retouching

What We Learned

This is one of the first jobs we did when we started in the web design business and we are proud to show it as per its simplicity makes its way through successful designs.