Galapesca is a Tuna Company located in Guayaquil, Ecuador, and subsidiary of StarKist Co. They are a leading company in the tuna industry distributing products locally and to the world.
Responsiveness was the major concern, from the get-go, for this customer so his portfolio looks beautiful in all screens (e.g. desktop, iPads, and smartphones).
We did a lot of testing to accomplish this feature taking into account the most popular devices in the market.
This project was commissioned by an international client, subsidiary of Korean company Dongwon and the american company Starkist. It is a product driven bilingual page, spanish and english, with the potential to upgrade to Korean language. From day one the client had a specific idea in mind of the way this site should look, very plain and sober with a corporate taste, and we committed to it. Nevertheless, this site is fully responsive and using the latest technology at the time to allow future painless changes in design.
Our design process is as basic
as it can be: pen and paper.
Less is more found true meaning in our way of design.
We take simple to the next level without been distracting.
These are typical page layouts for this job. You will never get to experience a full birdview of the pages as presented here, but it allows you to see what the job typically is in design mode. Based on this overall capture we can tell what works and what does not.
Home Page Layout
This website, being built in WordPress 4.7.5, brings the flexibility of a typical Content Management System (CMS) allowing the owner/editor to make changes on his own. From the backend, the owner has full control over all processes from beginning to end including exchanging images, text, categories and adding new posts to the blog.
All images have specific ratios and proportions. Owner was provided with mockups to avoid inconsistency in the design intent. This is very important when the designer is not involved in further maintenance of images, text, and the layout itself but rather this tasks are returned to the client or someone else.
CMS WordPress Website/ Galapesca
What We Did
Web Design, Graphic Design, Photography Retouching
What We Learned
This is one of the first jobs we did when we started in the web design business and we are proud to show it as per its simplicity makes its way through successful design.